CommRow
As an integral part of its 60,000 square foot design, CommRow challenged me with 15 individual, integrated brands to conceive, design and launch in time for one big Grand Opening. In less than 5 months, I directed and implemented an entire range of brand communications. Starting from initial concepts through every detail, CommRow’s brand was expressed with fun, adventure and its own adventurous personality. Beyond sharing color palettes, CommRow’s brand palette was designed to work together in unison, expressing each of the three floors of activities to its own unique audience. If one word could be attributed to the CommRow brand, it would be Community – which was creatively integrated throughout the brand’s launch.
